Welcome to the next chapter of Tiffany & Co. — bold, provocative and completely unexpected, an iconic identity stripped to its core in a powerfully modern way. In the spirit of keeping Tiffany close, the new artisanal fragrance, Tiffany Eau de Parfum, unleashes the essence of the brand in all of its purity — just bare skin, a scent, a touch of jewelry and one iconic color.
This is an exercise in modern perfumery, transforming nature by carefully taking from it precisely those notes we’re interested in and composing a powerful new essence.
Tiffany Eau De Parfum — The Fragrance
Tiffany & Co. introduces its new signature fragrance, Tiffany Eau de Parfum — a bold scent created by world-renowned master perfumer Daniela Andrier of Givaudan.
The sparkling floral musk is a contemporary take on the most precious ingredients of traditional haute perfumery. The scent opens with vibrant top notes of vert de mandarine. At the heart, a precious iris flower is the hero ingredient.
Tiffany’s association with the iris dates back to the earliest sketches in the Tiffany Archive and is deeply entwined in the DNA of the house. It was an iris brooch set with demantoid garnet blossoms and Montana sapphires that earned Tiffany the grand prize at the Paris Exposition in 1900.
Harvested in France during the months of July and August, the iris butter is obtained through a unique hydro-distillation extraction, exclusive to the Tiffany Eau de Parfum fragrance, ensuring a pure, bright, sensual and long-lasting richness to the final note.
This signature ingredient adds strength, femininity and grounds the composition with refinement and sophistication. Patchouli base notes wrapped in a blend of soothing musk is sensual on the skin. The final structure is both unexpected and timeless — scent in its most elemental form.
Tiffany Eau De Parfum — The Bottle
The glass flacon of the Tiffany Eau de Parfum fragrance takes its inspiration from the house’s most iconic diamond cuts.
The elaborate faceting work at the base recalls the 128.54-carat Tiffany Diamond — perhaps the world’s most rare yellow diamond, with 82 facets — while the pure geometric lines of the shoulders mirror the house’s Lucida®-cut diamond engagement ring.
A hint of Tiffany Blue® accents the collar in the house’s signature T pattern.
Disguised under the cap is a metal plaque engraved with the Tiffany & Co.® mark. Inside, a delicate juice with the slightest tint of blue illuminates the precise cuts of the bottle.
Like all of the jeweler’s creations, Tiffany Eau de Parfum is presented in the signature Tiffany Blue Box® — an internationally recognized symbol of style and sophistication.
Tiffany Eau De Parfum — The Campaign
To help capture this story of purity as envisioned by Tiffany’s chief artistic officer Reed Krakoff, legendary photographer Steven Meisel was tapped, along with four modern women who represent the diverse spirit of the brand: models Vittoria Ceretti, Julia Nobis, Achok Majak and Georgina Grenville.
Through the photographer’s lens, everything is stripped away, focusing on the essence of the brand and its essentials: Tiffany Blue®, diamonds, skin and scent. As a subtle nod to the sensory experience of Tiffany Eau de Parfum, the images center on the pulse points of the body — the neck, the wrists, behind the ears — conjuring that transformative moment when scent makes contact with bare skin.
The crystal bottle, gleaming with a hint of blue juice, is reminiscent of iconic Tiffany jewels, ultimately reminding us that all you need is blue.
About Tiffany & Co.
Tiffany & Co., the world’s premier jeweler and America’s house of design, has been at the forefront of contemporary culture since its inception. Founded in New York in 1837 by Charles Lewis Tiffany, the small fine goods store became an instant hit with socialites, magnates and heads of state for its definitive style, superior quality and innovative yet timeless designs.
Tiffany’s passion for diamonds led him to purchase The Tiffany Diamond, a rare and brilliant 128.54-carat yellow diamond, discovered in 1877. This was followed by the acquisition of nearly a third of the French Crown Jewels in 1887. Together, these acquisitions earned Tiffany the moniker “The King of Diamonds” and established a tradition of excellence that remains relevant to this day.
Through its storied 180-year history, Tiffany & Co. has consistently endeavored to move design forward, much to the delight of its fans. Today, Tiffany is worn by celebrities and tastemakers the world over, and its famous Blue Box is an instantly recognizable symbol of style, sophistication and innovation.