Max Mara Fashion Group is pleased to announce the opening of its new flagship store, Max Mara Dubai Mall, covering a surface of 250 square meters on one level, inside the Fashion Avenue. Duccio Grassi Architects lead the redesign of the space that truly embodies the essence of Max Mara’s Italian heritage and contemporary spirit.
The newly designed space evokes Max Mara’s fundamental brand values of Italian craftsmanship and timeless construction. A splendid facade crafted in stone-effect brass frames a single large window that seamlessly engages with the outside world.
Inside, a chandelier formed by brass tubes, designed by Duccio Grassi Architects, transforms light into an element of architecture. The entrance floor and a part of the walls are made of Ceppo stone, the same opulent material used in Milanese palaces. Simple hanging structures made of natural iron and brass add an elegant dimension to the space.
The Max Mara Dubai Mall space is divided into three separate areas. In the centre, a brass cube opens out like a treasure chest towards the fitting rooms, while a special VIP room is dedicated to the most elegant products and to special projects.
The materials used are in line with the tradition of the brand: glass, marble, brass and stone, accompanied and enhanced by new elements that reinforce the idea of elegance with a distinctly natural slant and instantly personify the image of Max Mara.
The Max Mara Dubai Mall store presents Max Mara and Sportmax collections, including a wide assortment of Accessories.
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About Max Mara
Max Mara is the epitome of Italian luxury and style. As a contemporary collection for the confident woman, consisting of opulent fabrications with precious details applied to ready-to-wear, Max Mara pieces embody femininity and craftsmanship.
Symbolic for impeccable silhouettes with a timeless sensibility and constructed from the most luxurious fabrics, Max Mara is revered for the classification of the coat, sharp suiting and accessories.
Founded in 1951 by the late visionary, Achille Maramotti, Max Mara is now available in 2,600 locations in more than 100 countries. Max Mara Fashion Group counts 9 different brands. The company remains privately held.
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