Bon Appétit UAE rediscovers famous French brands
With imports totalling USD 452,280,000; the UAE is one of the largest importers of French produce to the Middle East, as revealed by the French trade agency during Bon Appétit UAE week.
UAE residents have been invited to re-discover the diversity, quality and taste of some of France’s most famous brands in a month long partnership with Carrefour.
During the aptly named “Bon Appétit UAE” week, a range of iconic French brands including Maille (mustard, sauce and vinegar), Lune de Miel (honey), Bonne Maman (jams), Perrier water, a range of cheeses and dairy products including Soignon, Président, Paysan Breton and Ile de France, Monin (syrup), Cadiou (shallots), Tipiak (couscous) and Lesieur (condiments) were all showcased.
Fifty percent increase in demand for French F&B since 2010
As tastes evolve and become more sophisticated, so does the demand for quality products and ingredients. That is particularly true in the UAE where we have witnessed a 50% increase in demand for French F&B since 2010.
Primarily, this is down to the number of new luxury hotels and top independent restaurants opening, running in parallel with increased retail demand. Indeed, we strongly believe that there is great opportunity for French produce right across the Middle East, said Edwina Salvatori , Managing Director at Sopexa – international food communication and marketing agency.
UAE holds 2nd place in French F&B exports to the Middle East
Globally, France exports over USD 65 billion worth of food, making it the sixth largest exporter of produce in the world. The Middle East represented USD 2.2 billion with Saudi Arabia and the UAE accounting for the majority, followed by Egypt and Lebanon. The most popular products being imported include beverages (30%), dairy (16%) and fruits (9%).
As part of the celebration and Bon Appétit UAE week, a workshop for bloggers was led by the executive chef of Alserkal Avenue’s Inked, Hadrien Villedieu, offering a special Christmas menu using only French produce.
The mouth-watering menu included seared scallops, chestnut puree and vanilla foam while the main course consisted of slow cooked chicken breast, confit of caramelised Cadiou shallots, Maille mustard creamy sauce and reduced jus. It was completed with a unique roasted gingerbread French toast made with Lune de Miel honey, and an orange blossom sorbet.
The “Bon Appétit UAE” festivities ended with a private dinner for professionals provided gratitude to legends of French cuisine including Paul Bocuse, Alain Passard, Joël Robuchon, Georges Auguste Escoffier and Pierre Hermé.
Using the finest French produce the menu recreated some of these Chef’s signature dish among wish the VGE truffle soup; or the Ispahan. All guests were invited to join dressed with marinière and beret, the iconic French outfit.
“The French culinary scene has been blessed with some of the world’s greatest chefs. The respect for our culture, our ingredients, our tradition and of course our techniques, has helped to ensure that the demand not only in the Middle East but globally, continues to blossom,” added Salvatori.