Boucheron adds new Question Mark necklaces

Signature High Jewelry collection - January 2020

Boucheron Question Mark Necklaces
Boucheron Question Mark Necklaces - Plume de Paon

Boucheron reveals eight new Question Mark necklaces

Under the expert eye of Claire Choisne, Boucheron added eight new Question Mark necklaces to its Signature High Jewelry collection in January 2020.

The Question Mark necklaces first appeared in the Parisian High Jewelry history at Boucheron in 1879. Here it is again, brought to light by its Creative Director, who wanted to put a personal take on this timeless icon to establish it as one of the Maison’s recognised and unmistakable signature creations.

The original Boucheron Question Mark necklace combines simplicity with opulence: the simplicity of the clean lines of the circular part that wraps around the neck, the opulence of a main motif, consisting of lotus flowers, bunches of grapes, poppy petals, and even a snake.


Boucheron Question Mark Necklaces
Claire Choisne – Creative Director

The apparent simplicity of the choker and the off-centre motif represented a total break with the subtle harmony commonly found in naturalistic jewelry at that time, says Claire Choisne.

This stylistic approach, based on asymmetry, profusion and the aesthetics of curved lines, was reinforced by a technical feat that was totally innovative in jewellery: the absence of any clasp, which allowed women, if they so wished, to put on their jewellery alone, without the assistance of another person.

Marcel Proust, in “À la Recherche du Temps Perdu” (In Search of Lost Time), says it several times: Boucheron is the jeweler of choice for Parisian women, whatever their background and circumstances. And not without good reason.

From the courtesan to the socialite, Frédéric Boucheron demonstrated an empathy that allowed him to fully grasp the uniqueness of his clientele: their desire for innovation which they knew how to temper with a remarkable sense of proportion, their taste for simplicity and harmony, their wish to free themselves from the daily shackles of habit, their ability to take frivolity seriously.

This philosophy of pleasure – as Frédéric Boucheron knew – often helped Parisian women to escape the state of inactivity to which they were subjected and gave them some degree of empowerment. By designing a necklace that was flexible, light, unrestricted and without a clasp, the jeweler promoted the independence and freedom of stylish women.

He added practicality to the graceful design and introduced the idea of personal fulfilment to his creation, redefining the laws of style in the process. Boucheron was the jeweler of free-spirited women.


The Boucheron style is above all a state of mind, says Claire Choisne. In my opinion, it is captured perfectly by the Boucheron Question Mark necklaces, which I wanted to reinstate as one of the brand’s main signature pieces as soon as I arrived at the Maison.

This necklace encapsulates the philosophy of a Maison that throughout its history has incorporated in its creations the ethos of innovation with a focus on emotion, and the beauty of expression with a focus on women’s freedom.

Its modernity – designed to promote freedom of expression – seems to have defied time, which for me is the hallmark of High Jewelry. And above all, its technical sophistication, almost imperceptible and invisible, is totally oriented towards emotion.

Over and above the technical expertise behind its creation, the Boucheron Question Mark necklaces as reinterpreted by Claire Choisne express Boucheron’s extraordinary ability to produce High Jewelry creations that combine the spirit of the times with the essence of eternity.


About Boucheron

Created by Frederic Boucheron in 1858, Boucheron is built through four generations of direct descendants. Visionary designer and first of the great contemporary jewelers to open a boutique on Place Vendôme, Boucheron embodies excellence in Jewelry, High Jewelry and Watchmaking.

The Boucheron style, free and audacious, continues to create the classics of tomorrow. There are currently more than 61 Boucheron boutiques across the world. Boucheron is part of the global Luxury group Kering.

For more information, please visit boucheron.com